I assume everyone is aware of the impact of the globalization on the environment. Something has to change. Environmental measures need to be taken, and as soon as possible!
But should we really consider the actions of facebook unethical just because they use electricity? Would it be rational to invest heavily in clean energy while there are cheaper ways available? And business is all about rationality! Don’t blame facebook, blame the system!
We need to realize that the public opinion and protest actions from some environmental organizations will be far from sufficient. In the article, Greenpeace International’s executive director, Kumi Naidoo, claims that ignoring the company's environmental impacts could damage facebook’s reputation badly. I think it’s hard to believe a statement like that. Would anyone delete his facebook account after reading this article? (The New York Times)
Jolien Nachtergaele
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