That Corporate Social Responsibility influences consumer behavior is a fact. It seems that people really care about the extent to which a company is committed to the community and the environment.
To begin with, being ethical has a positive, direct effect on sales. Consumers are willing to pay more for products that are ethically produced.
Furthermore, CSR is rewarded in an indirect way. This is proved by the fact that Socially Responsible Investing has become very popular. Socially Responsible Investing stands for investments that beside a profit motive, have an eye for environment. People who want to invest socially responsible, will just invest in firms that are doing great in their sector on ethical field.
According to Eurosif, the European Sustainable Investment Forum, Socially Responsible Investing represents 20 per cent of total investments. In my opinion, that’s a huge share. This figure demonstrates the importance of the public opinion. SRI should be a stimulus for companies to pay attention to their reputation and come up with a more social responsible management.(De Tijd)
Jolien Nachtergaele
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