Leading firms are not only responsible for the social working conditions in a country, they can also have a huge influence on the environment. Facebook, a place to meet friends on the internet, is not as harmless for the world as it seems. The social networking site’s data centers eat up electricity, which is mainly created with dirty fuels and only for a small proportion with renewable energy.
Greenpeace started a campaign to urge Facebook on choosing clean energy sources. Nevertheless they are satisfied that Facebook opted for an energy-efficient location and design for its data centers. (The New York Times)
Honestly, I was quite surprised that a website could have such a big impact on the environment. But now the I.T. – sector is expanding strongly, one must be aware that this leads to a progressive consumption of electricity which should be fed with renewable energy. Taking care of the environment is very important in the CSR-model and shouldn’t be brushed aside .
Evelyn Stalpaert
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