dinsdag 2 november 2010

Ethics? Just do your business.


Companies are often wrongfully accused of doing unethical activities in developing countries. Although according to Ann Bernstein’s capitalistic view, doing normal business is enough to upgrade to a society where everyone benefits from the profits that companies make.
Poor countries have too few companies to improve the society’s welfare. Governmental rules and pressure from the NGOs deter companies to invest in Third World countries, while passing the task to solve social problems on corporate shoulders.
Bernstein doesn’t believe in the ‘triple bottom line’, but promotes integrating corporate social responsibility in the business strategy. However, the generous actions that companies sometimes undertake, are only to please the citizens so they wouldn’t undermine business activities. And so is everybody happy at last. (The economist)

Personally I do not fully agree with Ms Bernstein’s view. I think she‘s too strictly attached to the basic principles of economics where profit is the wonder medicine for everything. However I do agree that the lack of governmental involvement causes social problems.
Evelyn Stalpaert

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