To produce one litre of final product, it takes 2,72 litres of water. Two years before, it took 3,12 litres. Therefore, activists have blamed Coca-Cola: "it is ridiculous that a firm that calls itself a hydration company wastes so much water"
A few years ago, there was a scandal in India.The Coca-Cola drinks contained high levels of pesticide. The firm also used too much water in drought-prone areas.
But the company has taken some measures to improve their use of water. They are trying to improve the efficiency of water use in each factory. There is one problem, a lot of the factories are not the companies property and local bottlers refuse.
Coca-Cola is also working together with non-governmental groups. In India, they are using rainwater instead of tap water.
The Economist
Water is a big problem in the world and it will certainly be so in the future. I think it is necessary that companies try to reduce their water use.
Coca-Cola takes these measures also for their own sake. Without water, there is no Coca-Cola.
Karen Van Crombrugghe
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